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https://github.com/prebid/openrtb.git
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Max Cherry
42 lines
2.6 KiB
Go
42 lines
2.6 KiB
Go
package openrtb3
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// LossReason represents OpenRTB Loss Reason Code enumeration.
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//
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// It lists the options for an exchange to inform a bidder as to the reason why they did not win an item.
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type LossReason int64
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// LossReason options.
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//
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// Values of 500+ are exchange specific values; should be communicated with buyers a priori.
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const (
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LossWon LossReason = 0 // Bid Won
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LossInternalError LossReason = 1 // Internal Error
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LossExpired LossReason = 2 // Impression Opportunity Expired
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LossInvalidResponse LossReason = 3 // Invalid Bid Response
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LossInvalidDealID LossReason = 4 // Invalid Deal ID
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LossInvalidAuctionID LossReason = 5 // Invalid Auction ID
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LossInvalidAdvertiserDomain LossReason = 6 // Invalid Advertiser Domain
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LossMissingMarkup LossReason = 7 // Missing Markup
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LossMissingCreativeID LossReason = 8 // Missing Creative ID
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LossMissingBidPrice LossReason = 9 // Missing Bid Price
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LossMissingApproval LossReason = 10 // Missing Minimum Creative Approval Data
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LossBelowAuctionFloor LossReason = 100 // Bid was Below Auction Floor
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LossBelowDealFloor LossReason = 101 // Bid was Below Deal Floor
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LossLostToHigherBid LossReason = 102 // Lost to Higher Bid
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LossLostToDealBid LossReason = 103 // Lost to a Bid for a Deal
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LossSeatBlocked LossReason = 104 // Buyer Seat Blocked
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LossCreativeFiltered LossReason = 200 // Creative Filtered - General; Reason Unknown
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LossPendingProcessing LossReason = 201 // Creative Filtered - Pending Processing by Exchange (e.g., approval, transcoding, etc.)
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LossDisapproved LossReason = 202 // Creative Filtered - Disapproved by Exchange
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LossSizeNotAllowed LossReason = 203 // Creative Filtered - Size Not Allowed
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LossIncorrectFormat LossReason = 204 // Creative Filtered - Incorrect Creative Format
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LossAdvertiserExclusions LossReason = 205 // Creative Filtered - Advertiser Exclusions
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LossNotSecure LossReason = 206 // Creative Filtered - Not Secure
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LossLanguageExclusions LossReason = 207 // Creative Filtered - Language Exclusions
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LossCategoryExclusions LossReason = 208 // Creative Filtered - Category Exclusions
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LossAttributeExclusions LossReason = 209 // Creative Filtered - Creative Attribute Exclusions
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LossAdTypeExclusions LossReason = 210 // Creative Filtered - Ad Type Exclusions
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LossAnimationTooLong LossReason = 211 // Creative Filtered - Animation Too Long
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LossNotAllowedInDeal LossReason = 212 // Creative Filtered - Not Allowed in Deal
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)
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